Fitch Ditches SouthPointe

Fitch Ditches SouthPointe

By Ashlee Schaaf A Nebraska-originated store takes over a worldwide enterprise. According to the Lincoln Journal Star, the Buckle, which originated in Kearney, NE, will take up over 6,000 square feet of the 8,500 square feet of what used to be Abercrombie and Fitch and SouthPointe Pavilions, after recently expanding its area at Westfield Shoppingtown.

By Ashlee Schaaf

A Nebraska-originated store takes over a worldwide enterprise. According to the Lincoln Journal Star, the Buckle, which originated in Kearney, NE, will take up over 6,000 square feet of the 8,500 square feet of what used to be Abercrombie and Fitch and SouthPointe Pavilions, after recently expanding its area at Westfield Shoppingtown.
According to FragranceUniverse.com, Abercrombie and Fitch was founded by David Abercrombie and Ezra Fitch in 1892 in New York City. The store originally sold outdoor gear and sporting equipment. Selling only expensive clothing now, the store still resembles the great outdoors that Abercrombie and his fellow founder Fitch had loved. Many stores are decorated with canoes and trees and photographs of young men and women in the outdoors. Also resembling the outdoors is the moose, Abercrombie’s trademark.
Once called Mills Clothing, and the Brass Buckle, Buckle started off as a male clothing store in 1948 in Kearney, NE.  FundingUniverse.com notes that the store became more and more popular, and at last a second store was created in Columbus, NE. The number of Buckle stores grew nationwide and eventually women’s clothing was added to the store. Buckle currently has two stores in Lincoln, one being at each mall.
Abercrombie, which is one of the original stores at SouthPointe Pavilions and the only Abercrombie and Fitch store in Lincoln, had their long term lease expire last year. There had been lots of talk and negotiating about whether Buckle would occupy the Abercrombie building. On Saturday, 23 January, 2010, Abercrombie and Fitch sold its final items and closed its doors.
Locally, the store was prospering, however, nationally the store was struggling economically, dropping 19% in one year, and was looking to downsize its number of stores nationwide. Abercrombie and Fitch Co., will remain at SouthPointe, because Hollister Co., one of its offspring stores, resides there. Abercrombie and Fitch Co. is in possession of Abercrombie and Fitch, Abercrombie kids, Hollister Co., Ruehl No.925, and Gilly Hicks. Currently, the only Abercrombie and Fitch Co. store in Lincoln is Hollister Co., which is less expensive than its parent store, which will no longer exist in Lincoln.
It has not yet been decided what will occupy the remaining 2,500 square feet of the remains of Abercrombie. SouthPointe will never again smell of Fierce, Abercrombie’s signature fragrance. Lincolnites will now have to order online or travel elsewhere to purchase clothing with the classic moose trademark.

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